Tmall issued the “Tmall Children’s Cosmetics Publishing Specification” on July 5 and it will take effect on July 12, 2022.
This specification applies to merchants who sell children’s cosmetics products on Tmall.
The term “children’s cosmetics” refers to cosmetics that are suitable for children under 12 years old (including 12 years old) and have the functions of cleaning, moisturizing, cooling, sun protection, etc.
Meanwhile, cosmetics that express or imply the product can be used by children in trademarks, Patterns, texts, homophonic, letters, pinyin, numbers, symbols, packaging forms, etc. are also regarded as children’s cosmetics.
For example: If sellers imply a beauty toy can be used for children’s make-up, it will be treated as children’s cosmetics. The products claims “applicable to all people”, “family use” etc. are regarded as Children’s cosmetics as well.
The specification highlights that the claims of children’s cosmetics should follow the below principles which accordance with the “Regulations on the Supervision and Administration of Children’s Cosmetics”.